I know you’re double-charging your advertisers for the same story by artificially inflating your pageview count. […] But it doesn’t really work as well as you had hoped because only a tiny percentage of viewers will actually read page two. You know that, but you don’t care, because you won’t give up a chance to make a few extra cents. Who cares if it annoys the crap out of that tiny slice of your audience? Who are they, anyway? The people who actually read your content thoroughly instead of skimming the headline and moving on? That can’t possibly be your most important audience segment — they’re just the most involved and attentive. Repeat customers. You already have their “eyeballs” that you can sell to your real customers. And these dupes get their eyeballs double-counted. What a steal! Keep up the great work, publishers.